Florist: More Than Just Selling Flowers

Education tips

Every time you step out of the house, it’s easy to spot a man selling flowers on the roadside. He will have a number of bouquets ready to pick or you can get one customised. Now, even on red lights you find people selling roses of all colours. This is the unorganised sector, the flower sellers who collect, wrap and sell.

But when you step into hotels, weddings, and important conferences, you see the beautiful arrangements and the elaborate attention to details, the way different flowers have been blended. And then you have firms selling flowers, designing bouquets and offering special services. This is the organised market and more young ones are opting to work with the art of creating beautiful flower decorations.

So what is it that you exactly need to do or know when you opt for being a florist? Vikaas Gutgutia, Founder & MD of Ferns N Petals, one of the leading firms in India in the flower selling business, shares his views. 

What course should one study if anyone wants to be in the flower business?

The Indian floral industry is growing at a rapid pace and has a great potential to pursue a career in the industry. According to industry reports, India’s floriculture industry is likely to cross the Rs 8,000-crore mark by 2015 and is growing at the rate of 30-40 per cent. For those who wish to thrive on this fast growing sunrise industry, there is a heap of untold opportunities. There are few professional flower training schools in India that provide short term courses in floral industry. After the basic course one can do an internship with a floral company to gain hands on experience.

What are the traits of people in the flower business?

Apart from the natural eye and flair for creativity, it is important to undergo training to become a florist. There are no easy steps to become a florist; it requires a lot of hard work, patience, experience and exposure to meet the demands of the profession. So, passion towards creativity and innovativeness should be the zeal behind pursuing this profession.

  • Floral designing is an art and for an artist, it is vital to have an eye for colour and design.
  • Apart from educational acumen, it is imperative that the students need to be creative, explore new designs and have a special interest in honing his own skills.
  • Florists use their creativity and knowledge of plants and flowers to design and assemble flower arrangements. So, he should have knowledge of different flowers and their maintenance requirements.
  • Also, one should have the ability to explain the ideas to customers and so good communication skill is an added advantage. Pleasant mannerisms and politeness also gears in to establish the right rapport with the customers.

Where all can one find employment?

Following are some of the professional avenues for the floral artist to explore.

  • Florist shop
  • Corporate services
  • Wedding florist
  • Event and wedding co-ordination
  • Online Floral portal
  • Add on career in interiors
  • Trousseau packing expert
  • Floral and accessory designer

What is the scope of this profession in today’s times?

Owing to steady increase in demand of flowers, floriculture has become one of the important commercial trades in Agriculture. Hence, commercial floriculture has emerged as hi-tech activity-taking place under controlled climatic conditions inside greenhouse. Commercial floriculture is becoming important from the export angle.

With increased celebrations of Valentine’s Day, Mother’s Day, or any celebration, today urban societies prefer to send bouquets to their loved ones. There are numerous job opportunities for students, who desire to pursue this field. This unorganised industry is transforming and becoming more organised; creating more avenue options of high revenue generation today. It is not affected by recession, unlike many other industries. With the Indian wedding industry creating new heights, floral décor artists are in great demands in India and abroad.

So, with flowers spreading beauty and fragrance all around, this could be the next big industry in the country for the creative ones.

Ambica Gulati has a keen interest in writing on education. To read more, click here