Once upon a time people wrote with feathers, before that with stone and on stone. And then came paper, pen and ink. After that it’s been raining colours and designs. Owls sat on pens, ducks danced on notebooks and 3D pencil boxes found their way in school bags. Some manufacturers share why they feel stationery should be fun and funky:
Made in India
Image Credit: The Elephant Company
Director of The Elephant Company, Aditi Dalal says that the company strives to create products that add charm to everyday life. “We provide accessible products that are colourful and convey a story, catering to those young at heart. Our designs are inspired by a blend of Indian heritage and international élan. The design team places great importance on sentiment, nostalgia and the premise that every product must tell a story. Some designs celebrate the rich heritage of India, yet remaining contemporary through the use of fresh, modern colours.”
On the use of motifs, Dalal elaborates, “Elephants feature frequently in our designs. They are a symbol of royalty, strength and wisdom, instilling inspiration and liveliness in everyday life.”
And who is the customer? “Our ideal customer is a young, urban person looking for statement pieces and products that have an identity of their own. Our target audience comprises the age group of 18-30.”
All materials are sourced from within the country and the range of stationery products are eco-friendly. Available at theelephantcompany.com, Flipkart, Amazon, Snapdeal and in stores such as The Bombay Store, Home Stop and Home Town.
Make It Yourself
Image Credit: iCustommadeit.com
Founder and CMD of iCustommadeit.com, Raj Iyer believes in delivering bespoke products at a pocket-friendly price. Stationery is a popular category and the “aim is to offer our customers a diverse range of wooden handcrafted pen stands, leather diaries, paper weights, pin holders, book ends and much more. Quirky stationery is quite inspiring!”
What does a customer need to do? Share ideas and specifications and iCustommadeit.com’s creators change those ideas into beautiful bespoke products. The site has some simple steps which unfold as you click on the ‘customise’ button.
“We share images of the created product at various stages of development with the customer. This enables us to deliver exactly what the customer needs,” adds Iyer.
What happens while the product is being customised? There is constant exchange of ideas and suggestions between the customers and the creative team, using fine quality material to create the right product. “Our creations are delivered at the door in 10-14 days, depending on the choice of product and customisation,” elucidates Iyer.
He has seen more orders come from Delhi, Mumbai, Pune, Bengaluru, Hyderabad and Chennai but a new wave of queries is flowing in from Chandigarh, Ludhiana, Jaipur and Kolkata.
Keep The Brain Active
Image Credit: Ambica Gulati
Even a notebook can be food for the brain. And this is what one can see in the colourful notebooks brought out by Writewell, under the MBD Group umbrella. While you might find a starfish on a cover, the inner page will have lots of ‘did you know’ brain teasers. Senior Director of MBD Group, Monica Malhotra Kandhari is an award winning author who has written books for books, to name few Children’s Picture Dictionary, Begin with A and more.
The notebooks are made from biodegradable and wood-free paper. “This conserves nature and saves the future. The product ranges are made using child-friendly materials in compliance with international standards,” says Kandhari. The notebooks end on a knowledge note too with a quiz and puzzle.
What is kept in mind when designing these products? “We keep in mind the user’s needs and real time feedback received from them,” she answers. “We are constantly reinventing our products on the basis of requirements and trends in the market.”
Available across India at all stationary retail outlets with notebooks starting from as low as Rs 5 to as high as Rs 200.
So fun, funky yet educational, stationery is what keeps the study desk cheerful.
Ambica Gulati likes to write on education. To read more of her work, click here